joe solves the music biz
People who mourn ‘the death of the music business’ must also think that if all the prostitutes disappeared, no one would ever have good sex again.
Those people mistake the music industry for the music itself.
Music is math. Music is art. Music is invisible waves of air. Music doesn’t naturally fit into any business model. If you want to make money off yet another simple human pleasure, you have to make it fit.
If you wanna pimp it out, it’s up to you to lure the starry-eyed amateurs, tell them they’re special, sweet talk them into running away with you (because only you can offer them protection), coerce them into hitting the roads to make you money, then break their legs if they disobey you. And it’s up to you to tell the lonely johns that your shit is the only the good shit in town so they will be duped into buying from you.
The music business complaining about its lost revenue is like Facebook complaining when you hang out with your real life friends. Honey, you didn’t invent friendship, you didn’t make it better, & there is a valid argument that suggests you might have made it worse.
Adding financial incentive to art has the same effect as adding sugar to food. It ends up making the product more addictive, because more consumption equals more money. But like food weaponized with sugar, or friendship weaponized with likes, music weaponized with capitalism doesn’t intrinsically make better music.
Big Tobacco, Big Oil, Big Pharma, & Big Social Media are made by big crooks who don’t care about health or humanity or friendship or you or even the quality of their own product. The only thing the Bigs care about is how much of their stuff they can trick you into repeatedly buying so they can show quarterly profits to their partners in Big Business.
Big Music is no exception.
Radio didn’t kill the music business. Neither did video or cassette or the internet or piracy or streaming.
We’re all just slowly waking up & realizing how absurd the music business was to begin with.